One of the basic functions of a trade association is to provide accurate, timely information. The League supplies that information to two different audiences -- its internal audience of member institutions, and the external audience consisting of the media, government, community officials, and the general public.

The financial institutions business has had more than its fair share of time in the spotlight. The League has taken a positive, pro-active stance for the business in contacts with the media throughout the state, by publicizing industry information and positions, and by providing members with information and tools to adapt to their own local public relations programs.